Make a Lasting First Impression

You have probably heard the phrase, “You never get a second chance to make a first impression.” It is repeated so often because it is true. Whether you are walking into a client meeting, stepping onto a job site, or interviewing for a new opportunity, those first few seconds set the tone for how you are perceived.

One of the best tools for improving how we show up in those crucial moments is the 12 x 12 x 12 Rule. I was first introduced to this concept by Dr. Ivan Misner. This simple framework helps you evaluate your first impression from three critical perspectives and it is valuable in business as well as in your personal life.

12 Feet: How Do You Look from Afar?

The first “12” refers to how you look from 12 feet away. Imagine someone seeing you before they hear you speak. What impression are you giving off before you have even said a word?

Ask yourself:

• Are you dressed appropriately for the setting?

• Do you appear confident and approachable?

• Have you taken the time to prepare for where you are going and who you are meeting?

The key here is to be intentional. If you are meeting with executives, you may present differently than if you are leading a workshop for a team on the floor. The key is to align your appearance with your message and the environment.

12 Inches: What Does Your Body Language Say?

Next, consider how you come across from 12 inches away, when you are face to face with someone. This is where attitude, energy, and body language matter most.

Do you:

• Make eye contact?

• Smile naturally?

• Hold a posture that signals presence, not pressure?

• Radiate openness and professionalism?

People can pick up on energy quickly, and your body often speaks louder than your words. Nervous fidgeting, crossed arms, or poor posture can signal disinterest or discomfort, even when your words say otherwise.

This is especially important for anyone who interacts with clients or represents your business. How they carry themselves reflects directly on your company.

12 Words: How Do You Start the Conversation?

The final “12” refers to the first 12 words out of your mouth. Those initial words can either invite connection or shut it down. They shape the tone, build trust, and open the door for real communication.

Are your first words:

• Polite and welcoming?

• Clear and confident?

• Reflective of the role or relationship?

Even a simple “Hi, it is great to meet you” or “Thank you for making time today” goes a long way in setting a positive tone. Avoid jumping straight into business or sounding robotic. Your words should feel and sound human and authentic.

Why This Rule Matters for You and Your Team

The 12 x 12 x 12 rule is a valuable training tool for your team. Whether someone is answering the phone, checking in clients, or stepping onto a job site, how they show up reflects your brand. Use this rule to guide your team in how to represent themselves and your company well.

A strong first impression is about preparation, presence, and purpose. Use the 12 x 12 x 12 rule to show up intentionally and leave a lasting, positive impact.

Want more useful and applicable tips? 

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